The French market has seen an exceptional rise in consumer engagement on social media platforms, with leading brands from the retail and consumer sectors using innovative tactics to maintain their positions. This article unveils some of the key strategies and techniques employed by top-performing brands based on a recent study conducted by Epsilon Technologies. Best […]
In the ever-evolving landscape of customer relationship management (CRM), brands continuously strive to offer added value and personalized experiences across all digital touchpoints. As Artificial Intelligence (AI) continues to mature, companies must find ways to creatively implement this technology while ensuring transparency and regulatory compliance. The challenge lies in developing AI strategies that steadily adapt […]
The digital era has forever changed the way we interact and communicate across borders. Persistent innovations have provided faster connectivity to support both personal and professional engagements. In this era of rapid advancements, satellite communication is bringing us even closer – sometimes in surprising ways. Enter the Futura Galaxy Network: a groundbreaking technological system that’s […]
The resurgence of the mobile app market In a stunning turn of events, data.ai, the world leader in mobile data analysis and monetization, has reported that the mobile app market rebounded by 3% in 2024 after experiencing a 2% decline in 2022. The annual report titled State of Mobile 2024 details various facets of the […]
A New Professional Graphic Tablet from XPPen The world of digital art is continuously expanding, and keeping up with the latest trends and technologies is essential for both amateur and professional artists alike. Introducing the Magic Drawing Pad, a unique and innovative professional graphic tablet from the renowned brand, XPPen. Rather than resembling a typical […]
A Boost to the Digital Landscape In an increasingly connected world, online platforms continue to shape our lives in a multitude of ways. In their eleventh annual infographic report titled Data Never Sleeps 11.0, Domo has captured the mind-boggling volume of data generated on the internet within just one minute. Ranging from search engines like […]
In a rapidly evolving market, understanding how your brand, product, or service fares against competitors is crucial for success. One efficient and insightful technique to accomplish this is through competitive mapping, also known as positioning maps or perceptual maps. This powerful tool offers clear visualization and analysis of your market position concerning predetermined criteria and […]
A Shift in Social Media Engagement Recent studies by leading American research firm, Gartner, indicate a potential decline in consumer engagement on social networks. By 2025, it is predicted that 50% of consumers will either withdraw or significantly limit their interactions with various social media platforms. This anticipated change is backed by a survey conducted […]
Understanding the Digital Natives: BETC Teens Study 2023 The latest edition of the BETC Teens Study, conducted by BETC Fullsix advertising, provides an in-depth analysis of the content consumption habits and preferences of 16-24 year olds. As a generation that has never experienced life without smartphones and unlimited internet access, these digital natives make up […]
The Former US President’s Potential Influence on Cryptocurrency As a prominent public figure, Donald Trump never ceases to surprise us with his controversial stances on various subjects, including the world of cryptocurrencies. While he did not create any digital currency, it is rumored that Trump holds a significant portfolio in cryptocurrencies, with an estimated value […]
A Passion for Design and Communication Mégane Legras discovered her love for design during a screen printing internship in her third year at ECITV. She followed her passion by pursuing degrees in corporate communication, digital design, and applied arts. This diverse background has contributed significantly to her creativity and strategic approach towards design projects. The […]
A New Frontier of Creativity and Innovation Fueled by a desire to stay ahead in the competitive marketing landscape, an increasing number of organizations are investing in generative AI. Currently, it receives 62% of the total IT marketing budget from such companies. This disruptive technology is perceived as a catalyst for creativity and innovation, according […]
A New ChatGPT Scandal Unravels In recent times, a major security issue involving ChatGPT, an artificial intelligence (AI) technology by OpenAI, has surfaced, stirring up concerns both within its user community and the broader public. The problem came to light when a user discovered conversations of unknown origin in their ChatGPT history that contained numerous […]
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